India’s Connected Food Tech Ecosystem Free for life

The end of
“what should I cook today?”

Happy food can be healthy food. Planned for you in 12 quick steps. Free for life.

A lavish vegetarian spread: salad, risotto, sushi, curry, noodles, pizza and a bean bowl
72products 3,084recipes Familyplanner coming soon Free.For life.
Chef Sanjeev Kapoor at our record event, Mumbai, 2015Infiniti Mall, Malad, where the records were made in 2015Sanskriti, our restaurant, at the 2015 record event

We’ve made history beforeAttempted Guinness World Record · Limca Book of Records

Pillar 01 · Magic Meal Planner

Happy food is healthy when it is planned.

Happy food is the food you love: butter paneer, pav bhaji, pulao. On its own it can be low in protein and fibre. Your plan puts a dal, rajma or salad next to it, so the same happy meal becomes a healthy one.

  1. Tell us the food that makes you happy12 quick questions
  2. We pair it with what your body needsSee the nutrients of every dish
  3. Get your grocery listReady to cook
Free for lifeFamily planner: coming soon
Sample planYour dayHappy ✓ Healthy ✓
Per serve, from our recipes. More of our 208 nutrients coming soon.
Grocery list readyEvery ingredient for your week

Grocery kits and fresh roasted and ground Magic Mixx complete your journey.

Pillar 02 · Great Food

Meet our magic kits.

Happy food made easy.

Browse all 72 products →
Our Spices

Healthy spices, made fresh

  • Hand picked
  • Freshly roasted
  • Freshly ground
  • Healthy rock salt
  • 100% natural, oil free
In every Magic Mixx
Prebook now
Pillar 03 · Amazing Recipes

Recipes our family loves.

3,084 free recipes.

Browse all 3,084 recipes →
✦ Happiness · Open to Everyone

Discover Your Happiness.

Find the work that makes you happy, and pays.

  • 6 weeks, live online
  • English & Hindi
  • Coaching from Sapna
  • Certificate
The Workshop

Discover Your Happiness

StartsTo be announced
Duration6 weeks · Mon–Fri
FormatLive + online
LanguageEnglish & Hindi
FeeTo be announced
ForEveryone
Tell me when it opens
✦ Empowerment · Exclusive

The first company to put partners first.

Cook with us. Earn with us. Grow with us.

HomemakersMothersSenior CitizensSinglesSpecially-abled
Awareness · The Foundation of iCookMagic

I love what I feed my body.

Food, body and happiness.

"What you feed your body is what you feed your future. Pyaar Ka Tadka isn't a tagline. It's how we cook. It's how we live."
— Sapna Jain Chaturvedi, Founder
Sapna's voice

A revolution begins on your plate.

For three decades I've watched Indian families struggle with the same questions about food. iCookMagic is my answer.

Read Sapna's story
The soul of iCookMagic

If you are happy, you are healthy.

If you are not happy, being healthy is immaterial.

Happiness Now · Illness Never

We are born not merely to exist — but to grow, contribute, and rise.

Rise as a Human Being.
The one ruleTake responsibility for yourself.
Remain resilient through every challenge.

Earn the five R's of a meaningful life.

No. 01

Respect

No. 02

Recognition

No. 03

Reward

No. 04

Rupee

No. 05

Reverence

A life well lived is not measured by wealth or success —
but by the respect you earn and the legacy you leave behind.

Live in a way that people remember you with reverence, even after you are gone.

Welcome home.— Sapna

Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015.

Our records, 2015

Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015
Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015.

Record: 1,036 jalebis in one kadhai, 64 people, Infiniti Mall, Malad, 3 May 2015.

The relay team making jalebis in one kadhaiJalebis frying in the giant kadhaiThe kadhai full of jalebis

In the news