The end of
"what should I
cook today?"
The Magic Meal Planner. Personalised meals for every family member — diet, health, taste, cuisine. 12 quick steps. Auto-builds your grocery list. Free, forever.
Three pillars. One revolution.
Free for every family. Everything you need to plan, cook and eat well — one connected world.
Magic Meal Planner
Great Food
Amazing Recipes
7 steps. One perfect plan. Free forever.
- ✓Who & whenSelf, couple, family or party
- ✓Family profilesPer-member diet, health, allergies
- ✓Weekly gridMonth, week, day views
- ✓Smart groceryAuto list with iCM kits
- ✓Diet preferencesVeg, vegan, gluten-free, more
- ✓Calorie awareBalanced per member
- ✓CuisinesIndian, global too
- ✓Print your planKeep it on the fridge
Meet our magic kits.
Our Magic Mixx blends and Grocery Kits.
The Try Me Pack
One Magic Mixx, one Grocery Kit, one Combo Pack.
Recipes our family loves.
Dishes from our free recipe library of 3,084 recipes.
The first company to put partners first.
Magic Partners cook with us, earn with us, grow with us. Details on the partner pages.
Discover Your Happiness.
Find the work that makes you happy — and pays. A 6-week live online workshop open to everyone.
- Live online — 6 weeks, Mon–Fri
- English & Hindi
- Map your strengths to real income paths
- Live coaching from Sapna & team
- Certificate on completion
- Optional: become a Magic Partner
Discover Your Happiness
I love what I feed my body.
The philosophy beneath the ecosystem. Sapna's lifelong work on the relationship between food, body, and happiness.
"What you feed your body is what you feed your future. Pyaar Ka Tadka isn't a tagline. It's how we cook. It's how we live."
A revolution begins on your plate.
For three decades I've watched Indian families struggle with the same questions about food. iCookMagic is my answer.
Read Sapna's storyIf you are happy, you are healthy.
If you are not happy, being healthy is immaterial.
We are born not merely to exist — but to grow, contribute, and rise.
Remain resilient through every challenge.
Earn the five R's of a meaningful life.
The five necessities every Magic Partner earns — respect, recognition, reward, rupee, reverence.
Respect
To be seen as a human, not a transaction.
Recognition
For your name and effort to matter.
Reward
For everything you earn — earned.
Rupee
Enough to live with dignity. To be free.
Reverence
To be remembered, even after you are gone.
but by the respect you earn and the legacy you leave behind.
Live in a way that people remember you with reverence, even after you are gone.
Welcome home.— Sapna