The Magic Meal Planner. Personalised meals for every family member — diet, health, taste, cuisine. 12 quick steps. Auto-builds your grocery list. Free, forever.
Free for every family. Everything you need to plan, cook and eat well — one connected world.
Personalised meals for every family member. 12-step setup. Free, forever.
Plan my meals → 02 · Foundation47 magic kits. Pre-portioned, restaurant-grade. Built in Mumbai, loved everywhere.
Explore the shop → 03 · Foundation1000+ free recipes, in 17 languages, matched to our kits. Cook anything.
Browse recipes →Each milestone unlocks the next part of the magic. Be part of the story.
For homemakers, mothers, senior citizens, singles & specially-abled. Lifetime monthly income from your kitchen.
6 weeks live online. Find the work that makes you happy — and pays. Includes products worth ₹24,000.
"What should I cook today?" — solved. For 1 person to a large family. Always free.
Magic Partners cook with us, earn with us, grow with us. Pay ₹80,000 to activate as a partner — then earn a lifetime, monthly income from your own kitchen.
The philosophy beneath the ecosystem. Sapna's lifelong work on the relationship between food, body, and happiness.
"What you feed your body is what you feed your future. Pyaar Ka Tadka isn't a tagline. It's how we cook. It's how we live."
— Sapna Jain Chaturvedi, Founder
For three decades I have watched Indian families struggle with the same questions about food, health and happiness. iCookMagic is my answer — and our gift to every family, forever.
Read Sapna's story →If you are not happy, being healthy is immaterial.
Happiness Now · Illness NeverWe are born not merely to exist — but to grow, contribute, and rise.
To be seen as a human, not a transaction.
For your name and effort to matter.
For everything you earn — earned.
Enough to live with dignity. To be free.
To be remembered, even after you are gone.
Welcome home.— Sapna