India’s Connected Food Tech Ecosystem
Free for life
The end of
“what should I cook today?”
Happy food can be healthy food. Planned for you in 12 quick steps. Free for life.
We’ve made history beforeAttempted Guinness World Record · Limca Book of Records
Pillar 01 · Magic Meal Planner
12 steps. One perfect plan. Free for life.
- 01Happiness quiz
- 02About you
- 03Health needs
- 04Food type
- 05Allergies
- 06Cuisines
- 07Spice and oil
- 08Cooking time
- 09Your meals
- 10Like or dislike
- 11Your plan
- 12Healthy is happy
Family planner: coming soon
Healthygood for you
VSHappytastes good
12 steps of food choices
Healthy is happyYou can make healthy food happy.
Grocery kits and fresh roasted and ground Magic Mixx complete your journey.
Pillar 02 · Great Food
Browse all 72 products →
Meet our magic kits.
Happy food made easy.
Our Spices
Healthy spices, made fresh
- Hand picked
- Freshly roasted
- Freshly ground
- Healthy rock salt
- 100% natural, oil free
In every Magic Mixx
Prebook now
Pillar 03 · Amazing Recipes
Browse all 3,084 recipes →
Recipes our family loves.
3,084 free recipes.
✦ Happiness · Open to Everyone
Discover Your Happiness.
Find the work that makes you happy, and pays.
- 6 weeks, live online
- English & Hindi
- Coaching from Sapna
- Certificate
The Workshop
Tell me when it opens
Discover Your Happiness
StartsTo be announced
Duration6 weeks · Mon–Fri
FormatLive + online
LanguageEnglish & Hindi
FeeTo be announced
ForEveryone
✦ Empowerment · Exclusive
The first company to put partners first.
Cook with us. Earn with us. Grow with us.
HomemakersMothersSenior CitizensSinglesSpecially-abled
Awareness · The Foundation of iCookMagic
I love what I feed my body.
Food, body and happiness.
"What you feed your body is what you feed your future. Pyaar Ka Tadka isn't a tagline. It's how we cook. It's how we live."
— Sapna Jain Chaturvedi, Founder
Sapna's voice
A revolution begins on your plate.
For three decades I've watched Indian families struggle with the same questions about food. iCookMagic is my answer.
Read Sapna's story
The soul of iCookMagic
Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015.
If you are happy, you are healthy.
If you are not happy, being healthy is immaterial.
Happiness Now · Illness Never
We are born not merely to exist — but to grow, contribute, and rise.
Rise as a Human Being.
The one ruleTake responsibility for yourself.
Remain resilient through every challenge.
Remain resilient through every challenge.
Earn the five R's of a meaningful life.
No. 01
Respect
No. 02
Recognition
No. 03
Reward
No. 04
Rupee
No. 05
Reverence
A life well lived is not measured by wealth or success —
but by the respect you earn and the legacy you leave behind.
Live in a way that people remember you with reverence, even after you are gone.
but by the respect you earn and the legacy you leave behind.
Live in a way that people remember you with reverence, even after you are gone.
Welcome home.— Sapna
Chef Sanjeev Kapoor with our team at the record jalebi kadhai, Mumbai, 2015.